Momentum, the financial services company in South Africa, has extended its sponsorship with Cricket South Africa (CSA) for the next five years, up until 2022. All existing rights are extended.The sponsorship continues with Momentum being the title sponsor of all One-Day cricket (ODI) in South Africa, as well as the naming sponsor of the Momentum Proteas national women’s team.
Although already taken place, the new agreement also incorporates school-level developmental initiatives, the Momentum Friendship Games and the Momentum Schools Weeks.
“It is absolutely wonderful for South African cricket that Momentum have extended their sponsorship for a further five years,” commented CSA Chief Executive, Haroon Lorgat.
“Momentum is a very special partner who contributes at every level - from grass roots to their higher profile contributions at franchise and international level.
"I cannot let this moment pass without acknowledging the real difference they made to professionalise our national women’s team. They are the most fitting headline sponsor for women's cricket.
“The performances of the Momentum Proteas team at the recent ICC Women’s World Cup has been an undoubted sporting highlight of the year,” concluded Mr. Lorgat.
Commenting on the renewal Danie van den Berg, head Marketing at Momentum said: “In CSA, Momentum could not have chosen a better partner. Cricket has been good for Momentum – supporting and enhancing our brand by being associated with excellence."
"We support what CSA is doing to grow the development of the game and to nurture grassroots pipelines to find the talent of tomorrow. We have a shared passion for supporting the upliftment and development of the game," added Danie.
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